Answer:
Touch this and you'll regret it. But if it's cold, you won't forget it. What is it?
You have it even if there is none.
Inside a burning house, this thing is best to make. And best to make it quickly, before the fire's too much to take.
You could do this to a motion, see it on a watch, or place this in a race.
The more I appear The less you see. So riddle me this: What could I be?
What language does a billboard speak?